the client
Judy Giera (she/her) is a New York City based interdisciplinary artist working through performance, video, costume, painting, drawing, and collage to address complex notions of gender, sexuality, othering, desire, violence, power, transition, and transformation. Giera’s visual art has been shown at the Hudson River Museum, Bronx Art Space, Trestle Gallery, Ceres Gallery, Local Project, LIC Arts Open and more, and her performance works have been included in programming at Radiator Gallery, Ideal Glass Studios, Dixon Place and SVA, to name a few! Giera’s studio can be found at The Elizabeth Foundation for the Arts where she also works as Program Manager for EFA Project Space, the foundation's cross-disciplinary gallery program.
the need
As an early career artist, Judy first contacted me to consult on her brand voice. We continued to work together on developing her forward facing persona as well as developing and designing her website. I designed the site and wrote all copy, and Judy provided the images. One of my main priorities as a designer and strategist is making my expertise accessible to everyone regardless of disposable income. Because she is a working artist in New York, I did Judy’s work pro bono. I’m looking forward to see her career continue to develop both at EFA and at galleries across Manhattan and the world.
