the client
Americapital Group are loan specialists based in New York City who came to Delphi Strategic Marketing & Design with a new logo they recently had designed, and they needed a new website to go with it. When interviewing the client I learned that they loved how emotive their new logo is, and they wanted to incorporate its colors in the design.
the project
Americapital Group wanted a website that would drive conversions, and they knew many of their clients tend not to be tech savvy so it was important that the site is easy to navigate. The fun thing about this project is that they specifically wanted a landing page, and that boundary created a cool challenge to design around. The result is a streamlined landing page that conveys a lot of information with great movement and flow.
